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LBS LATAM 2011
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June 23th & 24th
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Please send any suggestions to: |
Anabella Marciello
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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June 23th |
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TIME
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PANELS - Crystal Ballroom
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8.00 - 9.30 |
Registration
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9.30 - 10.00
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Introduction
Ana María Yumiseva, Publisher/Director, Frecuencia Latinoamérica
Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing
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10.00 - 10.30 |
Part I: Introduction and Status of the Industry
Perspectives. LBS Products and Services in Latin America
Status and opportunities in development in emerging markets. Status of Premium and massive services.
Mario Quijada, Principal, Altman Vilandrie & Company
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10.30 - 11.00
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Working for usability and customer’s satisfaction
Marketing for product presentation and the key to ensuring a good experience for customers.
Mercedes Ruiz Barrio, Directora Comercial para Latinoamérica, TNS Global
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11.00 - 11.30
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NETWORKING AND COFFEE
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11.30 - 12.10
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Learning and detecting new players and business models. Applications and Developers
Retail sector and LBS. Communities, extending the customers relationship.
Anne Bezancon, Founder, Placecast
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12.10 -13.00
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Part II: Platforms, Inputs and Technologies
Learning about technologies available to LBS services. Technology options. Industry tendencies, Business Cases. Choosing the best platforms.
Leonardo Kammerman, Technical Project Leader in the Deployment of Location Based Services, Antel
Mauricio Coronel, Global Mobile Solutions, Telefónica Multinational Solutions
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13.00 - 14.30
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LUNCH
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14.30 - 15.10 |
Presentation and Roundtable Discussion. Selecting and Offering the Best Data, Mapping
Detecting and adding partners, inputs and important local information. How can free maps offer enhanced LBS services. Choosing the best maps available in the Latin American market. The Value of Enterprise maps.
Peter Davie, Director, Product Management, Tomtom
Guillermo González, Presidente Proyecto Mapear
Moderator: Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing
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15.10- 15.40 |
Part III: LBS Applications
Successful offers in a multi-platform environment. Business models for Latin America. Free and Premium services balance. Taking advantage of communities to monetize and add new services.
Hernán La Rosa, Gerente de desarrollo de Productos, Direccion de Marketing de Servicio de Valor Agregado, Movistar Argentina
Nathaniel Pool, Founder, RoadScout
Moderator: Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing
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15.40 a 16.10 |
NETWORKING AND COFFEE
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16.10 - 17.00 |
Part IV: Latest Technologies
Augmented Reality and 3D Images
Opportunities using Augmented reality technology. What is augmented reality? Tridimensional Maps.
Alex Cortes, CEO Realidad Aumentada
Representante de Qualcomm (Teleconference)
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17.00 - 18.00 |
Cocktail
Hosted by:
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June 24th |
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TIME
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PANELS - Crystal Ballroom
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9.30 - 10.00
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Regulation
Privacy and Consumer Data Protection
Kevin M. Levy, Business, Corporate and Technology Attorney
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10.00 - 10.30
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Part II: Identifying Areas, Barriers and Opportunities
Massive and Government Services Solutions
Simple apps available for public services (transport, traffic information, parking, security alerts, health). Providing and taking advantages of real time information.
Jesús Cansino, Director de SVA y 3G, Iusacell
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10.30 - 11.00 |
NETWORKING AND COFFEE |
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11.00 -11.30
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Presentation. Using Location Data for Enterprise Solutions
Innovative LBS applications that operators can offer to the corporate client.
Sean Murphy, Director of Locator Applications, TeleCommunication Systems, Inc. (Presentation)
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11.30 -12.20 |
Roundtable discussion
Fleet and employers tracking.
Lawrence Coburn, Founder and CEO, DoubleDutch
Alejandro Chumaceiro, CEO SIGIS
Moderator: Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing
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12.30 - 14.00
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LUNCH
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14.00 - 14.30
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Navigating the Multi platform Wave & Open Environments
Profiting from the multi platform advertising environment. Handsets and platforms fragmentation: the big challenge for content offers. OS and Open OS. How can the industry optimize this market and take advantage of mobile channel investments.
Germaine Ewing, Product Manager, TeleCommunication Systems, Inc.
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14.30- 15.30
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Profiting from LBS in advertising and marketing
Branding strategies and direct marketing. Taking advantage of geolocalization services for branding and catching the customer in decision time. Insights into coupons and promotions offers according to consumer profile.
Product presentation: “Igloo, Intersec Geolocator, or the notion of « right time marketing” with a mass-market approach”
Charlotte Louber, Marketing Director, Intersec
Roundtable discussion
Vanessa Horwell, Chief Visibility Officer, ThinkInk
Anne Bezancon, Founder, Placecast
Moderator: Asif Khan, Founder & President, Location Based Marketing Association
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15.30 a 16.00
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NETWORKING AND COFFEE
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16.00 - 16.40
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Roundtable discussion. Social Networks and Communities
Social network and communities as the privileged platform for innovative LBS services. Enhancing social networks use: monetizing contacts information. Collaboration and Communities: how to create and keep customers communities to increase information. Location Based Marketing. Facebook, Twitter.
Lilia, VP Product & Marketing, Townhog
Marc Fernandez, V. P. Business Development at WirelessWERX, Inc
Moderator: Asif Khan, Founder & President, Location Based Marketing Association
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16.40 - 17.20 |
Part III: Marketing and Advertising
Roundtable discussion.Technologies available for Advertising
GPS, Wi-Fi and Cell-ID. The best option for Latin America, choosing the best partners and technologies for a particular brand.
Marc Fernández, V. P. Business Development at WirelessWERX, Inc
Leonardo Kammerman, Technical Project Leader in the Deployment of Location Based Services, Antel
Moderator: Asif Khan, Founder & President, Location Based Marketing Association
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End of conference |
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*Topics are subject to change at the discretion of the organizers. |
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If you need more information please contact: |
Anabella Marciello
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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